On Demand • Launching 2.15.2024
Own Your Marketing.
Small Businesses Have <20 Employees
Run Their Own Marketing
Unsure If Their Marketing Works
Fail Due to Poor Marketing
"I hope you could see how beneficial it was to our team and how excited we are to walk away with actionable items that we can work on together to further our businesses. I am impressed with the system that you use and how quickly we were able to get so much done. "
Catherine C.
SRC Electrical
"This homework is great - as with the course on Friday. Your expertise shines through."
W. Martin
Groverty Leadership
I GET IT!
marketing can be overwhelming.
Do you struggle with
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The market changing too quickly.
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Understanding what to market.
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"Showing up" where your customers gather.
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Knowing where or if to spend money on marketing.
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Keeping control of your company's voice and narrative.
Try one section for free!
Download my worksheet: Finding the Voice of Your Company.
Use this step-by-step worksheet to identify how to talk to your ideal customer.
I'm Serious!
MARKETING USED TO BE A MYSTERY TO ME, TOO.
- Our Vision
- Our Approach
- Our Team
- Marketing Sucks
We believe in you.
We see a world where all solopreneurs and small businesses feel educated and trained to take on their marketing strategy regardless of how they choose to execute the plan.
Own It!
We know each solopreneur and small business owner is massively driven and understands their business better than anyone. Our approach is to teach you to take control of your marketing strategy, saving you time and money while building a brand identity like no other.
Our team is a family effort.
Michele Delcoure and her son, Triston, are marketing professionals with over 30 years of combined marketing, advertising, and design experience.
Now That I have Your Attention
Marketing can suck. But it doesn't have to. When equipped with tools to market effectively, marketing can be a breeze. The best tool you can have is a marketing plan that is developed from a sound marketing strategy.
On Demand
Course Outline
- Lesson 1
- Lesson 2
- Lesson 3
- Bonus
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Time needed This one . . . don't ask
Your Market's Perspective
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Time needed 15 - 30 minutes
What's Working with Your Marketing
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Time needed 15 minutes
What is Not Working?
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Time needed 30 minutes
Strengths, Weaknesses, and Threats
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Time Needed 5 Minutes
Where You Show Up in the Marketplace
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Time Needed 60 - 90 Minutes
PESO Model
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Time Needed 15 minutes
Assess Your Current Customers
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Time Needed 1 - 2 hours
Your Ideal Customer
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Time needed 60 minutes
Value Propositions
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time needed 60 - 90 minutes
Personas
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time needed 10 minutes
Where Are You Missing?
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Time Needed 15 minutes
Business Opportunities
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time needed 30 minutes
Where is Your Hero?
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time needed 30 minutes
Where to Market?
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time needed 60 minutes
Set Goals, KPIs, and Timelines
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Time needed 60 - 90 minutes
Budgeting
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time needed 4 - 5 hours per year
Sustainability
On-Demand Fillable PDF workbook
Discover the Power of Owning Your Marketing Journey!
Own Your Marketing: Unlike other courses, we empower you to take control of your marketing journey.
Save Money: Learn cost-effective strategies that won't break the bank.
Go at Your Own Pace: Enjoy the flexibility of a self-paced online course with three months of access.
$ 350
On Demand course
Introducing Marketing Strategies for Small Business, a transformative online course designed to empower you to take control of your brand, save money, and craft a compelling marketing strategy that propels your business to new heights.
Key Benefits and Skills You'll Acquire:
- Transform from marketing novice to a strategic expert in just 12 hours.
- Develop a comprehensive marketing plan with clear goals, KPIs, and timelines.
- Gain insights on evaluating your current marketing efforts and identifying business opportunities.
- Choose marketing channels backed by data, not guesswork.
- Define your ideal customer and create a value proposition that resonates.